Word: huckstered
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Nothing makes U.S. admen wince more than the huckster label which Adman-Novelist Frederic Wakeman hung on them like an albatross six years ago. Even Tide, an advertising trade paper, has often used the term. But in a recent editorial, Tide said it was doing its best to strike the offending word from its copy, sermonized that admen should help banish the term by not acting like hucksters...
...Tide last week, President Arnold R. Deutsch of Manhattan's Deutsch & Shea agency praised the magazine's "right note on the subject of 'hucksters.' " Richard L. Scheidker, of the American Association of Advertising Agencies, wrote that it would be better to "clasp the term 'huckster' to our bosoms . . . use it to describe the bad actors in advertising." Nashville's H. C. Daniels, advertising manager of the Methodist Publishing House, complained that Wakeman's usage had now even got into Webster's. "When it is discovered . . . that I am in the advertising...
...Hoover lamented that the invention had also made possible the broadcasting of "the worst music on earth-and political speeches." Said the ex-President: "Perhaps the worst of his results is the singing commercial . . . And then there is the fellow who cannot sponsor a program without periodic interruption of huckster chatter into the midst of a great drama." Hoover urged De Forest to redeem himself with another invention: "That is the push button by which we could transmit our emotions instantly back to the broadcasters...
...long, hard effort against the Dragon of Deweyism, Huckster Adler deserves the fur-lined spittoon. But before he sallies forth again, he should straighten out his armor. His recent encyclopedist tendency, his readiness to defend either side of a contradiction (made out to be a virtue in your article), his over-all intellectual hedgehopping show the same irreverence and inconclusiveness that make the philosophies of William James and John Dewey what they are: anti-wisdoms. Mr. Adler may have provided his own criteria for what he chooses to call "Great Ideas," but he has yet to discover a criterion...
Machine-made cigars have been old stuff in the U.S. ever since the late George Washington Hill, master huckster, coined the advertising slogan, "SPIT is a horrid word, but it's worse on the end of your cigar." Until Hill and his machine-made Cremos, the U.S. had happily smoked stogies rolled by hand. It was Hill's contention that cigar makers' saliva held the stogies together at their tip, but cigar makers insisted that they used vegetable...