Word: hucksterism
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Novelist Naipaul's leisurely plot is often too clotted with local color, and he rings too many changes on a basically simple theme. But his picture of Ganesh, the huckster Hindu, is the best job of its kind since Joyce Gary looked through the wambly brown eyes of Mister Johnson...
...black-haired, violet-eyed beauty strides across two pages of the movie trade papers, dressed in nothing but a wet white silk shirt, Hollywood will get the word. "R.B."-the modest monogram on the shirt's breast pocket-tells it all. Russell Birdwell, Hollywood's busiest huckster, is on the job. After a brief dry spell trying to direct pictures (The Girl in the Kremlin, Flying Devils), and a few months of promoting such inanimate products as automatic laundries, "the Bird" is back at his appointed task: fabricating movie myths and getting their names into print...
...Twist of Lemon (Doubleday; $3.95), a Madison Avenue novel by Adman (Dancer-Fitzgerald-Sample, Inc.) Edward Stephens, who writes in a style that is alternately arch and fallen arch. But Author Stephens' protagonist would instantly be on knife-in-the-back, wife-in-the sack terms with the huckster-heroes of half a dozen other new novels. The salient feature of this season's supply of advertising and public-relations fiction, all written more or less from the inside, is that people, plots and other parts are virtually interchangeable. If ad fiction can become plentiful and anesthetic enough...
...Right-to-work is a cleverly conceived slogan created by some huckster on Madison Avenue," Kenneth Kelley, Secretary-Treasurer of the Massachusetts A.F. of L. said last night in an address to the Harvard Eisenhower Young Republican Club...
Ever since TV's first commercials, men in white have peered portentously into living rooms and assured viewers that all manner of products-patent medicines and dentifrices, cosmetics, drugs, and even cigarettes-are exactly what the doctor ordered. "For my patients, I recommend . . ." says one white-smocked huckster. As most viewers know but some do not, a genuine doctor or dentist is highly unlikely to risk his professional standing by engaging in such blatant commercialism. In perennial attacks on the phony pitchmen, the American Medical Association had long complained of these crass abuses. Last year the National Association...