Word: hucksters
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...Tick). Sutherland gets his client's point of view across with suave indirection. He has found it no easy job persuading tycoons that moviegoers resent being pounded over the head with a sales spiel. Many sponsoring corporations have so enthusiastically adopted this concept of the non-irritating huckster that their names, as in Richfield Oil's 26-minute The Conservation Story, now playing in dozens of movie houses in Western states, are never mentioned in the body of the film. The corporation merely gets an opening credit, saying "So-and-So Presents . . ." -an almost infallible sign...
...CBSpokesman, heard the original version and got "very, very mad." Just blown in from an African safari, Impresario Godfrey commented through a frozen smile: "My dear friend Paul better come to a little. He owes a great deal to people, just as I do." Meanwhile, Manhattan's Huckster Row was frothing at the mouth even more than usual over another Douglasism, same interview: "It's now the problem of the eleven-year-old mind on Madison Avenue trying to catch up with its own 13-year-old adult [audience...
ADVERTISERS in the U.S., in recent years, have filled newspapers, magazines and television screens with talking dogs and tattooed men, philosophical musings and the Piel Brothers. Though some of this procession represents the extremes of the huckster's art, the pattern reflects a basic shift in the philosophy of salesmanship that has influenced advertising from Madison Avenue to Madison, Calif, (pop. 400). The new pitch: sophisticated selling...
Butler replied that Republicans were "doing a huckster job on peace," and quoted Republican Senator William Knowland on "peace without honor" in Korea. He accused the Administration of conducting a government "of big business, by big business, for big business...
...After the war, when Americans were hungry for domestic goods, he produced Stop the Music, the most lavish of the giveaway shows (refrigerators, washing machines, etc.). In between, he headed up the New York office of the wartime OWL As a personality, Cowan is a paradox: a soft-spoken huckster with a Ph.B., who is more apt to recount his failures than his successes...