Word: hucksters
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This neat welding of snob appeal on to a cheap car was achieved by Manhattan Adman David Ogilvy, who had also dreamed up the eye patch for the much-copied "man in the Hathaway shirt" (TIME, June 23). No shy huckster, British-born Ogilvy appeared several months ago as the male model in his ads for Helena Rubinstein cosmetics (see cut). But at least one reader did not approve of his latest effort. When he saw the Austin ad, the Rev. John Crocker, headmaster of Groton (tuition and residence: $1,750), said: "It's all news...
Like any good huckster, Nenni began by disclaiming any gross material interest in the sale. He was not there "by order of Stalin," he said, but merely to report "conversations that have the advantage of being genuine." Then, smoothly, he began to play upon the fears of his audience: "The Kennan policy of containment . . . has failed." The alternative is "understanding or a third world war ... or maybe 30 years of cold war, which would be just as fatal." Echoing Malenkov, Nenni said that Russia "has no designs of conquest, since she considers her own security guaranteed." Then...
...other words, for Huckster Nenni: No Sale...
...agencies along Manhattan's Madison Avenue, the true test of a huckster's sincerity is the way he speaks the language. But it is not the English language as most people know it: it is the adman's jargon, which changes as fast as a sponsor's mind when the Hooperating slumps. An adman who wants to keep "with it" must change his vocabulary almost every week. Otherwise, he simply will not be considered an "acute citizen"; he just won't be "attuned." Last week the acute citizen had some sharp new phrases...
...embarrassing word would not easily down. Last week, in the heart of "Ad Alley" on Manhattan's Madison Avenue, huge billboards announced the September opening of a new restaurant with "persuasive personality''and an "ultimate Ad Lib Bar." Its name: "The Huckster...