Word: huckstress
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...commercials in Japan these days, Actress Sophia Loren travels more breezily -on a Honda motorbike. "We needed a softer image to promote the idea that bikes like ours are for ladies also," says a Honda spokesman, explaining why Loren, 41, was hired as Honda's first foreign huckstress. Sophia, who spent five days putt-putting for the cameras outside her Italian villa, now joins some other well-known Westerners who advertise wares on the Japanese tube. Among them: Actors Charles Bronson (men's cosmetics), Orson Welles (whisky) and Peter Folk (clothes). Her own work as motorbike saleswoman will...
Trim and persuasive as ever, former TV Huckstress Betty Furness, 51, now Special Assistant on Consumer Affairs, told how things looked from the other side of the fence in a speech to the American Marketing Association. "It may be revolutionary to suggest that the manufacturer or the marketer give the consumer the basic facts about the design-life of a product," said Betty, "but I believe it's his due. Why shouldn't the housewife know there are 'x' number of hours of service in her washing machine, or that the life expectancy of a toaster...
...movie, "the funniest ever.'' Title: The King in New York. Synopsis: A Ruritanian monarch (Chaplin), booted off his throne because he tried to divert his country's atomic research to purely peaceful ends, flees to New York, falls in love with a Madison Avenue huckstress, is persecuted as a Communist, returns to Europe and lives happily ever after...
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