Word: huckstress
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Dates: during 1960-1969
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Trim and persuasive as ever, former TV Huckstress Betty Furness, 51, now Special Assistant on Consumer Affairs, told how things looked from the other side of the fence in a speech to the American Marketing Association. "It may be revolutionary to suggest that the manufacturer or the marketer give the consumer the basic facts about the design-life of a product," said Betty, "but I believe it's his due. Why shouldn't the housewife know there are 'x' number of hours of service in her washing machine, or that the life expectancy of a toaster...
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