Word: hud
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Dates: during 1950-1959
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Champion & Limousine. If the merger goes through, it will be the third for the auto industry in a little more than a year (the others: Kaiser-Willys, Nash-Hud-son). But it is a necessary step and a shrewd move for both. The two independents have steadily lost ground in 1954's red-hot auto race. Packard sales are down 53%, Studebaker's 55%; both lost money in the first quarter-$6,000,000 for Studebaker and $380,000 for Packard. By joining forces, they can put together a sales organization of some 3,900 dealers across...