Word: hudepohl
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...efforts to lure light-minded consumers have succeeded. One notable flop has been low-alcohol beer, or LA, which contains about half the alcohol of regular brews. Introduced in 1983 by a small Cincinnati brewery, Hudepohl, and later rolled out by the major brands, LA sales slumped 7% last year to 500,000 bbl., or only .1% of the total beer market. One possible reason is that drinkers who are worried about their weight already have low-calorie choices like Miller Lite, while consumers who want kickless beer can turn to nonalcoholic ones, including Moussy and Kingsbury...
Last August Cincinnati's Hudepohl launched reduced-alcohol Pace beer partly as an answer to Ohio's strict drunk-driving laws. A six-pack of Pace, with less than 2% alcohol, produces the effect of only three cans of regular beer, which contains about 4%. In beer-loving Australia, where lawmakers cracked down on drunk driving in 1976, low-alcohol brew has captured 10% of the market...
...structure." As for himself, he explains with candor: "I often wonder why I have no regrets about the priesthood, especially since I was a happy priest. In fact, I only regret that I didn't have this experience ?that I didn't move on years earlier." HERMAN HUDEPOHL, 35, spent two years as a Maryknoll missionary in Peru. He is now an insurance and mutual-fund salesman. "Believe it or not," he says, "I think I can do as much for people in this type of work as I was doing in the priesthood. In Peru, we were running...
...former professional football player, McKee coached Harvard's ends during his career here, developing such outstanding players as Tommy Stephenson, Frank Ulcickas, Paul Barringer, Ken Boyda, and all-Ivy end Dave Hudepohl...
...scorer Dave Hudepohl, who reached 26 points, the Leverett men had been losing at the half 29-31. Concord had easily dominated the first three periods with brilliant shooting. In the last quarter, though, a high-pressure and unnerving full-court press put Leverett ahead...