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...Budweiser is a much bigger, better-known brand. "Why is such a huge company aligning itself with pornography?" asks Michael Solomon, a marketing professor at Saint Joseph's University in Philadelphia. "Because Budweiser must have calculated it was worth the risk to alienate some people, if they could reach their core buyers." (Watch TIME's video "Beer Pong Strikes Back...

Author: /time Magazine | Title: This Porn's for You: Budweiser's Racy Web Ad | 6/4/2009 | See Source »

...General Hospital. But Joo’s other passion was rugby, the rough-and-tumble sport that her friends said she embraced. “The one thing that I feel most summed her up is that she never backed down from a challenge—be it something huge like her torn ACL in rugby, or something as small as an arm wrestling match,” Radcliffe Rugby co-captain Morgan M. W. Jessee ’09 wrote in an e-mail. “Joo met life head-on, and it’s what...

Author: By Ahmed N. Mabruk, CRIMSON STAFF WRITER | Title: Kathlene S. G. Joo '11 | 6/4/2009 | See Source »

...said that you were never a huge fan of fantasy and fantasy fiction. What was it about the Lord of the Rings films that made you think The Hobbit was something you wanted to direct? The scene that hooked me was the moment where the Ringwraiths are right above the hobbits, who are hiding under the roots of a tree. You see the bugs, the insects crawling out and dropping onto the Hobbits. There's such great atmosphere. I think that's the key for me. When [other] directors were rendering fantasy movies, they had all this shiny armor...

Author: /time Magazine | Title: Guillermo Del Toro on Vampires | 6/3/2009 | See Source »

...most impressive,” says Andrew B. Evans, treasurer and vice president for finance at Wellesley College, where Mendillo managed the endowment for six years before she took over HMC’s executive position last summer. “Her ability to synthesize a huge collection of data and make it understandable to a lay audience, as well as a sophisticated audience, is remarkable.” While she has been at Harvard in this position for less than a year—she took up the post on July 1, right before markets began plummeting?...

Author: By Peter F. Zhu, CRIMSON STAFF WRITER | Title: Despite Tough Year, New HMC Chief Remains Optimistic | 6/3/2009 | See Source »

...you’re thinking about Gen Ed, you don’t want to think about it in isolation,” she says. “You want to think about the whole experience that students have, and obviously the concentration is a huge part of their experience.”The increased departmental emphasis on the needs of students not bound for graduate school appears consistent with the final report of the College’s Task Force on General Education, which emphasizes that since only a small fraction of graduating seniors plan to enter academia, scholarly...

Author: By Bonnie J. Kavoussi, CRIMSON STAFF WRITER | Title: Concentrations Revamp Requirements | 6/3/2009 | See Source »

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