Word: hugeness
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...Week Window One of Sony's first marketing moves was to set a deadline for the film public, proclaiming that This Is It would play in theaters for a two-week run. Can't you just feel the sense of urgency? "It has event-ized this thing in a huge way," marvels an industry exec. The prospect of an end date lit a fire under the devoted and even the Jackson-ambivalent. Setting a deadline "creates a sense of scarcity for a major event that you have to see," says Harry Medved, a spokesman for the movie-ticketing website Fandango.com...
...Lions hate circuses" has long been a bumper-sticker slogan of the animal-rights movement, and Bolivia has heard the message: the left-leaning government of the Andean country recently passed the world's first legislation prohibiting the use of all animals in circuses. That's a huge victory for the London-based organization Animal Defenders International (ADI), which agitated for the ban. But it has left the group and others like it facing the challenge of finding homes for 22 lions and a few primates, which will be euthanized if none are available...
...four drinks per week can reduce the chance of conception by 18 percent for women and 14 percent for men. In couples where both the man and woman drink up to four drinks a week, chances of conception are reduced by 26 percent—“a huge decrease,” according to Rossi...
...loss came as a huge disappointment for both coaches and players...
...look like a joint, but that's what a lot of people are seeing," Jodie Emery, the editor of Cannabis Culture magazine, told the Toronto Star. If that's the biggest complaint the Vancouver Olympics generate, the organizers will have notched a huge victory. Nevertheless, it's probably best that they keep Michael Phelps a pool's length away from that thing at all times...