Word: huh
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Dates: during 1990-1999
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...Lintas: New York, the ad agency that has handled the Diet Coke account since the product was introduced in 1982. Ten months ago, Lintas launched an effort to reinvigorate its "Just for the taste of it" campaign, at least partly in response to rival Diet Pepsi's "Uh-huh" ads, which feature the full-throttle voice of Ray Charles declaiming the now familiar slogan. By last spring, creative director Tony DeGregorio and his staff had settled on a new theme for Diet Coke: "There's just one." What they needed was advertising to go with it. By summer, Lintas...
...huh...
...Huh...
...liked Joe Morgan because he took responsibility for his own mistakes. Once, he decided to let Mike Gardiner try to pitch out of trouble. Gardiner gave up a three-run homer, but the Sox won anyway. Afterwards, Morgan was grinning big: "They let me off the hook today, huh...
...story-within-a-story. At one point during a self-explorative visit to Greece, Frank ponders, "Maybe I would write about this. . . I would re-create everything: the cabride, the village and the old men..." This sentence follows upon Kaplan's presentation of these very details. Nifty plot device, huh...