Word: huizinga
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...help turn Yao into an elite pitchman, Zhang recruited John Huizinga, deputy dean of faculty at the University of Chicago Graduate School of Business, sports agent Bill Duffy and a marketing director, Bill Sanders. In September Team Yao, as the group is known, commissioned a Chicago business-school class to prepare a marketing study on Yao. Students traveled to five Chinese cities, including Beijing and Shanghai, to conduct extensive polling and focus groups. In December the class presented Team Yao with a 500-page report about the core values of the 400 million urban Chinese consumers on whom they think...
...reading list was Exhibit A of the hirsute instructor's presentation. Containing authors more properly suited to a philosophy course--Huizinga, Ortega Gasset, and Mishima, among others--the list had enough clout to frighten away more than half of those who showed up for the supposed joyride...
...classic study of man at play, Homo Ludens, Historian Johan Huizinga described it as "a free activity standing quite consciously outside 'ordinary life,' " animated by "the impulse to create orderly form." Once the idea of order goes, so goes the game itself- and its fans. A report commissioned by the Ontario provincial government on hockey violence in Canada concluded: "When the evidence strongly indicates that there is a conscious effort to sell the violence in hockey to enrich a small group of show business entrepreneurs at the expense of a great sport (not to mention the corruption...
...Rohan." The masters reported their share of cruelties and martyrdoms: but to a much larger extent, the exhibition reflects the courtly dolce vita of an age that, out of fear of the future, idealized the past and hid the present behind a facade of elegance. The Dutch historian Johan Huizinga summed up the period best when he said, "It bore the mixed smell of blood and roses...
Henry Bourne, a junior who came here with Advanced Standing, mulls over the problems of the Zeitgeist postulate in historical writing. Examining Henry Adams' Mont-Saint-Michel and Chartres, Huizinga's Waning of the Middle Ages, Panofsky's Gothic Architecture and Scholasticism, and Southern's Making of the Middle Ages, Bourne finds that the first two historians tend to invoke a time-spirit to explain the relations between different aspects of medieval culture. The positing of a time-spirit raises questions akin to those of the nominalist-realist controversy which occupied the minds of the medieval man that these historians...