Word: hula
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Dates: during 1950-1959
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Fourth in the hula race was Dot Records, which recorded a number called Hula Hoop with Steve Allen, one of TV's intellectuals, as the featured singer. Its lyrics made the previous songs sound cerebral by comparison...
...Hula, hula, hula, hula...
...Hula, hula, hula, hula...
...Hula, hula, hula, hula Ho-o-ola hoop...
Although Dot's song trailed the field by about five days, the company is counting heavily on Entertainer Allen to give it the TV boost it needs. A production push of the kind the hula hoopsters have been engaged in can send costs soaring to five times what they usually are. To absorb that kind of expense requires a major hit (like Purple People Eater), and none of the hula songs yet recorded seem likely to go that far. "It's beginning to look," said one weary A. & R. man last week, "like everybody got carried away with...