Word: hula
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...Hula Bowl, a post-season game between two teams of graduating college all stars, drew a near-capacity crowd last January despite miserable weather. "The reason," says Charles Barnes, president of Sports Headliners, Inc., "was that the stands were packed with agents...
Meanwhile, Los Angeles' Wham-O Mfg. Co., which a decade ago launched the Frisbee and last year revived the Hula Hoop as the Shoop Shoop, does not intend to be caught napping. For Frisbee flyers, whose six-month-old International Frisbee Association now totals 20,000 members, a new indoor model, only 3¾ in. in diameter, is on the market, and has already matched the sales of the conventional model. Latest of Wham-O's line is the Whirlee Twirlee. Something new? Not if you remember the way vaudeville jugglers used to spin plates...
Midway Rendezvous. Curiously, the biggest R & R city is Honolulu. Its appeal is neither its hula dancers nor its beaches. It is simply that Hawaii is a geographical midway point for a rendezvous with a wife or a sweetheart for five brief days. The expense can be staggering, even though Hawaiian hotels offer a discount to military personnel. But month after month, more R&R-ers (some 7,290-odd) take the long trek to Hawaii than anywhere else...
...spread hula-hoops across the country," he declared "and now they're dumping them on little children in Nepal. Getting out of the hula-hoop business," he added, "was where I made money...
Nothing is deader than yesteryear's fad, or so at least moan merchants who have been stuck with unsalable stocks of Yo-yos, Davy Crockett hats and Batman costumes. Until six weeks ago, the same could have been said of Hula Hoops, which in a profitable six months in 1958 racked up worldwide sales of 70 million. But Wham-O Manufacturing Corp., which started the first craze, had a hunch that hoops were good for another twirl. The novelty that was needed was noise. So Wham-O put half-a-dozen ¼-in.-diameter ball bearings inside each hollow...