Word: hula
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...Alley is not a place-it is a state of mind. One of the remarkable examples of this phenomenon is the recent Hula Hoop fad, which ordinarily might not have been noticed by anyone except parents, storekeepers and sociologists, but wrhich has been turned into song. See SHOW BUSINESS, Hula Balloo...
Second under the wire in the hula race was Roulette Records, closely followed by Coral. Both companies recorded The Hula Hoop Song, written by a couple of amateurs in Cleveland...
...them sway Tryin' to keep the hula hoop from
Absorbing the Cost. Coral executives actually heard Hula Hoop 24 hours before Roulette did, but they lost valuable time by assigning it at first to a new female vocal group. Then the word got around that Roulette was recording Hula with Songstress Georgia Gibbs, and Coral executives decided that "we would have to come up with a big name, too." Their choice: Songstress Teresa Brewer. In the mad scramble that followed, Georgia beat Teresa into the record shops by one day, was further aided by the fact that she was able to sing the song on The Ed Sullivan Show...
Fourth in the hula race was Dot Records, which recorded a number called Hula Hoop with Steve Allen, one of TV's intellectuals, as the featured singer. Its lyrics made the previous songs sound cerebral by comparison...