Word: hulks
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Dates: during 2000-2009
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When you've got a franchise like Spider-Man, you'd be a fool to pay an actor $20 million; Tobey Maguire got $4 million. Studios will work even harder to find scripts like Lord of the Rings, Harry Potter and The Incredible Hulk in which the idea itself is the marquee. One irony of all this is that it makes movies more like television. Says Walter Parkes, the co-head of DreamWorks' film division: "The network-television business is really about three things: demographics, scheduling and series. We're becoming a little bit like that...
...still end up on top. The same applies to Marvel, the company that created him. Four years ago, it was in Chapter 11, but three hit films based on Marvel comics--1998's Blade, 2000's X-Men and this year's Blade II--have made it a Hollywood hulk, with studios hustling to put its characters onscreen. Marvel earned $19 million in the last quarter of 2001, its first in the black since the bankruptcy. "There's an instantaneous awareness of Marvel properties among a lot of people, and that translates into dollars and cents," says Amir Malin...
...factor. There are a slew of popular Marvel heroes who will never do well on the big screen because when you dress a live actor in red, white and blue-striped tights, put wings on his headpiece and a star on his forehead, he will look ridiculous. The Incredible Hulk, as incredible as he may be, runs the risk of becoming the angry Green Giant. The heroes who do the best onscreen are the ones who are dark, mysterious, and potentially dangerous. A lot of them associatethemselves with various species of icky animals-Batman, Spider-Man and Nightcrawler (who will...
...former head of the notorious “Winter Hill Gang” organized crime group, who is on the FBI’s Ten Most Wanted list. Also along the way is Good Times Emporium, where Cappy used to go to shoot pool, and The World Gym, which Hulk Hogan once visited during Cappy’s childhood...
According to Arad, the maturation of "comic-book geeks" into powerful artists like Singer, Ang Lee (who will direct The Hulk) and Tim Burton (who directed the first two Batmans and is penciled in for Superman) has coincided with the technological developments. "The last four years' advances have made all the difference," he says. The Britain-based special-effects house Framestore, which worked on Blade 2, says that the film required 600 effects shots, against the movie average of around 50. Tom Roston, senior editor for film magazine Premiere, believes that comics give studios "intelligent" blockbusters: "Studios want...