Word: humana
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...unprecedented offer, and DeVries' acceptance, shook the hospital community. Some medical researchers are merely envious, but others have a variety of reasons for concern. "There is a significant anti-Humana feeling out there," says Nolen Allen, former chairman of the University of Louisville hospital. "But it is not just Humana. Doctors sense that they are losing control of medical care and that hospital administrators and companies are taking over. At one time, the doctors were kings. That may not be true any more; they are becoming more like employees." Agrees VenderHaar: "It's the same fear...
...drain. If star doctors and grant winners like DeVries can be lured away by conglomerates, what will keep the younger researchers in the universities? Says Dr. Don E. Detmer, vice president of health sciences at the University of Utah: "There's no question that if a place like Humana goes after our programs, we can't compete." Academics also wonder if the willingness of corporations like Humana to invest in research will make it harder for schools to win public funding. They fear that state legislatures and federal agencies may become more reluctant to spend limited resources...
...Humana prepared for its first artificial implant with a promotion campaign as elaborate as one that General Motors might use for launching a new model. Before the Schroeder operation, Humana public relations specialists consulted with officials at the University of Utah on the press interest that might be expected. The company rented space for a press headquarters in the Commonwealth Convention Center in downtown Louisville and produced seven informational videotapes about the operation...
There is no question that Humana's financing will give the field of heart-implant research a major boost. Federal health care officials welcomed the company's plans. Said Carolyne Davis, chief of the Health Care Financing Administration, which directs the Medicare and Medicaid programs: "Given the country's limited health care dollars, it is important that we have medical research done in the private as well as the public sector...
Even so, some doctors believe that mixing the profit motive with the Hippocratic oath is a poor way to provide medical care. Dr. Arnold Relman, editor of the New England Journal of Medicine, criticizes companies like Humana, saying that they are "industrializing medical care" and are more interested in turning a profit than providing health services. Relman argues that the chains will eliminate necessary medical programs rather than take a loss on them...