Word: humanation
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Dates: during 1950-1959
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...economic planning that is flexible enough to improvise when necessary. By long tradition, the Puerto Rican government had-and never lost-a notably un-Latin reputation for incorruptibility among top officials. With these assets, Muñoz started the institution islanders call Fomento (development), a plan to "free the human spirit" in Puerto Rico by raising living standards above the animal level through industrialization...
Says Munoz: "The supreme utility is freedom with reasonable comfort. The human being should have a passionate wash to be free rather than a passionate wish to be a possessor. In the old days you lived a good life, served God and went to Heaven. What are we living for? To beat the Russians? Own one automobile, two, three, four...
Since few firms have unique products, they often try to outdo each other in boastful bragging about what they do have. Helena Rubinstein, who styles herself the "First Lady of Beauty Science," claims that her Tree of Life cream contains extract of human placenta "from nature's storehouse of nutrients for the unborn baby." To supply juice of water lilies for some of her other products, she keeps convents of nuns in London and Paris busy growing lilies. A year ago Lilly Dacheé introduced a finishing powder "which actually contains pulverized pearls," claimed that it made the skin...
...woman, whom you know only when you know all the aspects of her beauty. She has high spirits or low, she is pale or red, grey or pink, cold or warm, fresh or wan, according to the weather or the hour . . . The place seems to personify itself, to become human and sentient and conscious of your affection. You desire to embrace it, to caress it, to possess it; and finally a soft sense of possession grows up and your visit becomes a perpetual love-affair...
...diamond-sharp Jewish businessman in / Can Get It for You Wholesale, can still stamp the imprint of a heel on the printed page better than anyone else. But, though he knows his way around the jungle of a conniving city, he gets swiftly lost in the desert of the human soul. George Hurst's redemption is so pat and implausible, the world he aspires to so trivially empty, that readers may wish that Weidman's heels had no need to become heroes...