Word: humbard
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Dates: during 1970-1979
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Like many other corporate commanders, Rex Humbard dresses in expensive suits, commutes to his office in a Cadillac and jets to out-of-town appointments in the company plane. His Ohio-based conglomerate issues securities, reports annual revenues of $8,000,000 and has assets worth some $30 million. Yet Humbard, 53, is no ordinary businessman. He is a guitar-picking, down-home evangelist (TIME, May 17, 1971) with a following of 25 million weekly television viewers on 400 stations in the U.S. and foreign countries...
Conglomerating for Christ has obviously paid off handsomely for Humbard. His headquarters is the $3,400,000 rigged-for-TV Cathedral of Tomorrow in suburban Akron. He lives in a $225,000 house in Akron's West Hill, where the rubber barons reside...
...Your article on Rex Humbard and his religion factory [May 17] would have made better reading under Show Business...
...Thanks for your wonderful story on Rex Humbard and his Cathedral of Tomorrow in Akron...
...road-show entourage is the core of Humbard's cathedral staff of 150. It includes Rex; his wife and soloist; his sister Leona, another singer; Leona's husband, Associate Pastor Wayn Jones; two sons, Rex Jr. and Don, who share television production tasks at home and sing on the road; Public Relations Man Johnny Hope, who sings and plays rhythm guitar; and a pianist and music arranger, Don Koker, who also sings...