Word: humbard
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Like many other corporate commanders, Rex Humbard dresses in expensive suits, commutes to his office in a Cadillac and jets to out-of-town appointments in the company plane. His Ohio-based conglomerate issues securities, reports annual revenues of $8,000,000 and has assets worth some $30 million. Yet Humbard, 53, is no ordinary businessman. He is a guitar-picking, down-home evangelist (TIME, May 17, 1971) with a following of 25 million weekly television viewers on 400 stations in the U.S. and foreign countries...
...Your article on Rex Humbard and his religion factory [May 17] would have made better reading under Show Business...
...Thanks for your wonderful story on Rex Humbard and his Cathedral of Tomorrow in Akron...
...Good Friday this year, Rex Humbard added to his empire. For about $3,000,000, a knockdown price for a property worth five times as much, he bought the almost new, fully equipped Mackinac College, previously run by Moral Re-Armament, on Michigan's Mackinac Island. A high school graduate himself, Humbard has launched a study to see if he can reopen the college, and he already has 452 requests for applications if he does. Even some of Humbard's loyal staffers are concerned about his ability to make this latest project pay. But Rex Humbard himself, obviously...
...road-show entourage is the core of Humbard's cathedral staff of 150. It includes Rex; his wife and soloist; his sister Leona, another singer; Leona's husband, Associate Pastor Wayn Jones; two sons, Rex Jr. and Don, who share television production tasks at home and sing on the road; Public Relations Man Johnny Hope, who sings and plays rhythm guitar; and a pianist and music arranger, Don Koker, who also sings...