Word: humbard
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Dates: during 1971-1971
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...Your article on Rex Humbard and his religion factory [May 17] would have made better reading under Show Business...
...Thanks for your wonderful story on Rex Humbard and his Cathedral of Tomorrow in Akron...
...weeks are no less busy. Part of the cathedral staff spends long hours opening letters and tabulating contributions in three sorting and counting rooms. Others are occupied duplicating tapes of the service and dispatching them to TV stations. The work, up to 18 hours a day for the indefatigable Humbard, pays off. It has been 19 years since Rex dropped out of his parents' traveling revival troupe to start his own church in Akron with $65 in his pocket. Again and again he has mortgaged the cathedral to buy more television time; eventually listeners become happy contributors...
...Good Friday this year, Rex Humbard added to his empire. For about $3,000,000, a knockdown price for a property worth five times as much, he bought the almost new, fully equipped Mackinac College, previously run by Moral Re-Armament, on Michigan's Mackinac Island. A high school graduate himself, Humbard has launched a study to see if he can reopen the college, and he already has 452 requests for applications if he does. Even some of Humbard's loyal staffers are concerned about his ability to make this latest project pay. But Rex Humbard himself, obviously...
...road-show entourage is the core of Humbard's cathedral staff of 150. It includes Rex; his wife and soloist; his sister Leona, another singer; Leona's husband, Associate Pastor Wayn Jones; two sons, Rex Jr. and Don, who share television production tasks at home and sing on the road; Public Relations Man Johnny Hope, who sings and plays rhythm guitar; and a pianist and music arranger, Don Koker, who also sings...