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He was, but it wasn't what the Chileans thought. Tompkins and his wife Kristine DeWitt, the former CEO of the ultragreen clothing company Patagonia, were planning to create a nature sanctuary in the middle of Chilean rain forest. Slowly, gradually, as Humes aptly chronicles, they convinced the government that...

Author: /time Magazine | Title: When the Super-Rich Go Green, They Do It Big | 3/13/2009 | See Source »

But as Edward Humes makes clear in his new book Eco-Barons: The Dreamers, Schemers and Millionaires Who Are Saving Our Planet, a high income-tax bracket gives the rich another advantage: a platform on which they can advance the causes that matter to them. And believe it or not...

Author: /time Magazine | Title: When the Super-Rich Go Green, They Do It Big | 3/13/2009 | See Source »

These are Humes' "eco-barons" - the modern-day counterpart to the 19th century robber barons who helped set the U.S. on its resource-gobbling path - and they're using their vast wealth and will to help protect the earth's quickly vanishing wilderness. The eco-barons' mission, Humes says, became...

Author: /time Magazine | Title: When the Super-Rich Go Green, They Do It Big | 3/13/2009 | See Source »

In his book, Humes profiles an assortment of eco-barons, from businessmen to inventors, and discovers that what binds them is, he says, a "clear view of the insanity attached to the way we live." Doug Tompkins, who founded the clothing line Esprit - and then left it behind for conservation...

Author: /time Magazine | Title: When the Super-Rich Go Green, They Do It Big | 3/13/2009 | See Source »

Eco-Barons profiles other do-gooders, including Andy Frank, who created the plug-in hybrid car, but those stories are less compelling than Humes' description of Tompkins. The book starts to feel repetitive as we're introduced to one extraordinary green after another. But Humes' ultimate point is well taken...

Author: /time Magazine | Title: When the Super-Rich Go Green, They Do It Big | 3/13/2009 | See Source »

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