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General Electric's old advertising slogan--"We bring good things to life"--conjured the comforting glow of a GE light bulb or the hum of a refrigerator. Real stuff. The company's new catchphrase--"Imagination at work"--may soon summon visions of the Hulk or a horse named Seabiscuit. With GE entering talks last week to merge its NBC unit with Vivendi Universal's entertainment assets, the industrial powerhouse has muscled onto a media stage already crowded with Schwarzenegger-size conglomerates. For GE, imagination may soon have to do some heavy lifting...

Author: /time Magazine | Title: Will This Bird Fly? | 9/15/2003 | See Source »

...commercial multitasking is a business proposition too lucrative for celebrities to pass up, it may also be one their images can't survive without. As making millions on a movie becomes ho-hum by Hollywood standards and the public is continually bombarded with the couple, comeback, blockbuster or breakup of the moment, it seems almost a prerequisite for a celebrity to engage in fashion expansion just to get an audition for a spot on the pop-culture radar...

Author: /time Magazine | Title: Could They Be Next Donna, Calvin and Ralph? | 8/28/2003 | See Source »

...wonderful black and white drawings. Using both pen and brush he moves effortlessly from realism to expressionism as when demons shoot out of Craig's mouth during a purging of his childhood drawings. The layouts carry through this playful variety with every conceivable kind of design. The comforting hum of a basement boiler wraps around a room and hugs it with warmth. Later when Craig departs from Raina, in a typically poignant image, the car he's in plummets off the edge of the world...

Author: /time Magazine | Title: Curl up with a Great Book | 7/11/2003 | See Source »

...newly-bedewed verdure of Cambridge in spring is overtaken by exhaust from station wagons and SUVs each year, many students have secretly hoped for a better day in the futureā€”a day when gargantuan vehicles belching carbon monoxide are supplanted by the quiet, healthy hum of bicycle wheels...

Author: By The CRIMSON Staff, | Title: Two Wheels to Paradise | 5/21/2003 | See Source »

...drugs for the elderly and leaving Social Security alone are utter losers with nongraybeards.) If the Democrats want to think romantic as well as big, the obvious area is the environment. Several of the candidates have proposed dour, incremental "energy-independence" schemes that feature many of the worthy, ho-hum notions of years past--conservation, fuel-efficiency standards and the like. But the fun part of the environment is gizmos. The President, a gizmo kind of guy, embraced the hydrogen car. The Democrats could do that and more--nuclear fusion, wind power, digital interstate highways (a computer chip in your...

Author: /time Magazine | Title: How To Build A Better Democrat | 5/19/2003 | See Source »

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