Word: hummer
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Dates: during 2000-2009
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While hoping one day to attend Harvard Law School, the sophomore is currently concentrating on running over Dartmouth—like she could in the Hummer that she drives at home—this coming Friday...
...Webb, chief economist for Atlanta-based Manheim, one of the nation's principal used-car auctions, says "orphan" brands such as Hummer, Saturn and Saab have felt the brunt of adverse consumer reaction to the GM bankruptcy. In addition, Hummer's dealer network is in disarray and used Hummers have lost value, Webb notes...
...Nevertheless, the Hummer brand has retained a certain appeal, according to a new study in the Journal of Consumer Research by Marius K. Luedicke from the University of Innsbruck, Austria, Craig J. Thompson of the University of Wisconsin and Markus Giesler of York University in Toronto. "Hummer drivers believe they are defending America's frontier lifestyle against anti-American critics," the study notes, adding that Hummer owners employ the ideology of American foundational myths, such as the "rugged individual," and the "boundless frontier...
...study also notes that the Hummer brand has produced an intense backlash, including one Internet site where people have posted thousands of photographs of middle fingers directed at Hummer vehicles and their drivers. "I think GM's board should kill Hummer," says Dan Becker, director of the Safe Climate Campaign at the Center for Auto Safety and a Hummer critic...
...Hall, managing director of 2953 Analytics in Birmingham, Mich., says, "Short term, Hummer has some serious problems but they are solvable." Hummer's future, though, is probably in overseas markets such as Brazil, China, Russia, South Africa and other emerging markets where conspicuous consumption isn't going out of style, he says...