Word: hummer
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...years later during Desert Storm and liked what it saw enough that a civilian model appeared soon after. (Arnold Schwarzenegger was among the first to own one, more than a decade before he became governor of California and a champion of emissions standards.) By the mid-1990s, the Hummer's gleaming chrome grille and 14-m.p.g. (17 L/100 km) fuel consumption epitomized American extravagance. General Motors bought the marketing rights in 1999 and rolled out new models--the H2 and H3--in the face of predictable outrage from environmentalists: one zealot set fire to a Hummer dealership in West Covina...
...limo and at breakfast; a private shopping tour of Miami's hippest boutiques to pick out the evening's killer outfit; a session with a top makeup artist; a photo shoot to record you in your finery; the services and presence of a "VIP Nightlife Guide"; a 14-seat Hummer stretch limousine; and VIP admission to and preferred seating at clubs like S.E.T., Mokai and Aerobar...
...gasoline prices, General Motors Corp. has unleashed another huge wave of budget and financial cuts that the company's top executives described as a "self-help" plan designed to stave off any potential "liquidity crisis." The cutbacks appear to involve every level of GM's operations, including shedding the Hummer and decreasing its support for NASCAR. Said GM's chairman and chief executive officer Richard Wagoner: "Conditions are extremely unsettled. We're trying to protect the enterprise long-term. We're going to have to ride this out for a while...
...year to cover the cost of health care for retired blue-collar workers; it would also expedite the shutdown of four truck plants originally announced at the company's annual meeting in June. GM plans to raise another $4 billion to $7 billion by selling off assets like its Hummer brand. That is all part of the company's realization that it will be difficult to raise cash from external sources because of tight credit markets...
...also insists it's moving to trim costs and adjust to the new reality created by $4-per-gal. gasoline, including selling its Hummer brand. GM has also suspended design and engineering work on its next generation of pickup trucks and sport-utility vehicles as it waits to see how the market will shake out. LaNeve said in a recent interview with TIME that capital spending was a key reason the Hummer had to go. With the market shifting away from trucks, GM felt it did not have enough resources to support four distinct truck brands, and the Hummer...