Word: hummert
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Dates: during 1935-1935
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Topping the list was Chicago's Blackett- Sample-Hummert, Inc. which laid out a total of $4,104,000 for eight programs over National Broadcasting Co.'s system 14 over Columbia Broadcasting System.† Its radio accounts included Bayer's Aspirin, Ovaltine, College Inn Food Products. Nearly tied with Blackett was the leader for the two previous years, J. Walter Thompson, with accounts like Standard Brands (Chase & Sanborn, Fleischmann), Cutex, Carter's Ink, Eastman Kodak, Kraft-Phenix Cheese. Third with a radio budget of $2,900,000 was Lord & Thomas whose best account is American Tobacco...