Word: hummerts
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Died. Frank Hummert, 79, first of broadcasting's big-time packagers who in the 1930s bought as much as $9,000,000 of air time annually, and, along with wife Anne, had as many as 20 shows going in the same week, including such interminable soap operas as Just Plain Bill (25 years) and The Romance of Helen Trent (27 years); of pneumonia; in Manhattan on March...
...Flying Spearhead. The Cudahy-to-Grant deal reveals Will Grant's secret. Last year he decided that Cudahy's lush Old Dutch Cleanser business (handled by Blackett-Sample-Hummert) was fair game. He called in all his employes for a session on what was good or bad about Old Dutch-and other-cleansers. Then he got some of his research staff (the mail-room girls look like Powers models) licensed to sell Dutch Cleanser from door to door, taking notes while housewives scrubbed. He set others to scrubbing every bathtub in the 450-room Knickerbocker Hotel, even...
Five mornings a week (over the Blue Network) for the duration, Chaplain Jim is scheduled to bring the everyday problems of Army men home to their mothers, wives and sweethearts. A 15-minute sustaining show, it is being written and produced by Blackett-Sample-Hummert, Inc., who run the biggest soap-opera factory in the world...
...enterprising Roosevelts, Elliott, in radio, naturally has the oddest messmates. Oddest of these for a Roosevelt to be hobnobbing with is a Chicago adman named Hill Blackett, mainly famous for having guided Alf Landon's campaign in 1936. The Blackett advertising agency, Blackett-Sample-Hummert, Inc., does the biggest business in radio: mostly sobby, low-cost network serials plugging household helps, headache remedies, beauty aids, etc. to U. S. housewives...
...been heard since. Radio Normandie, like all other French stations, has been put under military supervision, now devotes most of its time to propaganda, none to merchandising. To supply both stations with sponsors and commercial material, U. S. agencies like J. Walter Thompson, Blackett-Sample-Hummert, and Erwin, Wasey have for the last several years been doing brisk London businesses...