Word: hummerts
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Dates: during 1930-1939
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...enterprising Roosevelts, Elliott, in radio, naturally has the oddest messmates. Oddest of these for a Roosevelt to be hobnobbing with is a Chicago adman named Hill Blackett, mainly famous for having guided Alf Landon's campaign in 1936. The Blackett advertising agency, Blackett-Sample-Hummert, Inc., does the biggest business in radio: mostly sobby, low-cost network serials plugging household helps, headache remedies, beauty aids, etc. to U. S. housewives...
...been heard since. Radio Normandie, like all other French stations, has been put under military supervision, now devotes most of its time to propaganda, none to merchandising. To supply both stations with sponsors and commercial material, U. S. agencies like J. Walter Thompson, Blackett-Sample-Hummert, and Erwin, Wasey have for the last several years been doing brisk London businesses...
...State except that the local gentlemen do not want National Chairman John Hamilton's finger poking into their local affairs. Over Charles B. Goodspeed, the G. O. P.'s national treasurer and John Hamilton's good friend, they elected Hill Blackett, 47, advertising tycoon (Blackett-Sample-Hummert Inc.), who handled radio time for the Landon campaign. Announced Committeeman Blackett last week: "Any man has an equal chance as far as I'm concerned...
Last year the Hummerts began sending scripts to London to be Anglicized and broadcast from Normandy and Luxemburg to British listeners. Anglicizing largely involved changing cops to bobbies, dollars to pounds, Manhattan Merry-Go-Round to London Merry-Go-Round, Lorenzo Jones to Marmaduke Brown, and most writers felt that some fame or profit from this rebroadcasting should come to them. But every script that went abroad was prudently marked, like those used in the U. S.: "Authors-Frank and Anne Hummert," and B-S-H picked up all the chips...
...only writers but actors are concerned with B-S-H's system. Radio has no prescribed wage scale, although most big agency production units pay a basic wage of about $25 for a 15-minute stint, rehearsals included. Featured Artists Service, Inc., the Hummert casting agency, pays a basic $12.50 but rehearsals are briefer than most and great numbers of players get fairly steady work (a serial can hold out as long as a sponsor can). But American Federation of Radio Artists (A. F. of L. affiliated) insists that this is not reason enough for half-pay. Last week...