Word: hummerts
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About six weeks ago American Airlines got a new advertising agency-Blackett-Sample-Hummert, Inc. Shortly afterward there began to appear in newspapers and magazines large advertisements, decorated with a photograph of an exuberant girl in a bathing suit and captioned rhetorically: Is there a Low-Level Airway through Southern Sunshine to California? "Fortunately" said the advertisement, "the answer...
...Chicago market researcher, went silver medals. Among agencies, Batten, Barton, Durstine & Osborn won two firsts, one honorable mention, and B. B. D. & O.'s president, Roy S. Durstine, received first radio medal. Young & Rubicam scored one first, five honorable mentions and second radio medal. Newell-Emmett, Blackett-Sample, Hummert, and G. Lynn Sumner each won a first. N. W. Ayer had three honorable mentions. McCann-Erickson had two honorable mentions, Lennen & Mitchell, Fuller & Smith & Ross, Rickard & Co. and Geyer, Cornell & Newell, Inc. one each. W. J. Cameron of the Ford program won third radio medal...
...campaign functionary was stocky, bespectacled Hill Blackett, president of the potent Chicago advertising firm of Blackett-Sample-Hummert, Inc. Titled Director of Public Relations, his job was to broadcast the Republican message by radio, cinema and billboard...
Topping the list was Chicago's Blackett- Sample-Hummert, Inc. which laid out a total of $4,104,000 for eight programs over National Broadcasting Co.'s system 14 over Columbia Broadcasting System.† Its radio accounts included Bayer's Aspirin, Ovaltine, College Inn Food Products. Nearly tied with Blackett was the leader for the two previous years, J. Walter Thompson, with accounts like Standard Brands (Chase & Sanborn, Fleischmann), Cutex, Carter's Ink, Eastman Kodak, Kraft-Phenix Cheese. Third with a radio budget of $2,900,000 was Lord & Thomas whose best account is American Tobacco...