Word: humminbird
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...since World War II. But like VCRs, fish finders have jumped in sales as their prices have plunged, to as little as $99 for the simplest units. Today some 20 manufacturers turn out more than 200 sounders designed for freshwater and salt water. One of the largest, Alabama-based Humminbird, has doubled its sales during the past four years, to more than $50 million in 1987. Its chief rival, Lowrance Electronics of Tulsa (1987 sales: more than $40 million), has registered annual sales increases...
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