Word: humoristic
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...Pacific. The company's profits dived to $150,000 last year from 1965's $700,000, largely because its five Boeing 727s turned out to be uneconomical for Pacific's short routes. Two of the jets were leased to National Airlines. Then, Pacific turned to Humorist Stan Freberg for a promotion campaign that spoofed the perils of flight (said the stewardesses after landing: "We made it! How about that?"). That macabre pitch (TIME, May 12) did not keep Pacific from going deep in the red this year, and in July, Henry was called to the rescue...
...first job, writing captions for Vogue. At 24, she married Edwin Parker II, a businessman from whom she was later divorced but whose name she kept. In 1917 she moved up in the magazine world, joining the staff of Vanity Fair, where she shared an office with Humorist Robert Benchley and the incipient Playwright Robert Sherwood...
Creator of the campaign is Hollywood Humorist Stan Freberg, best known for his takeoffs on Dragnet and his Madison Avenue musings on behalf of Chun King chow mein and the United Presbyterian Church ("The blessings you lose may be your own"). Besides newspaper layouts, Freberg's program includes patter from stewardesses (on landing: "We made it! How about that?"). It also features hot-pink lunch pails which are distributed to passengers and contain such items as a handkerchief-size child's security blanket, which the stewardess demonstrates by rubbing it against her cheek. Freberg plans to paint...
...France, and notably disapproves of U.S. policy in Viet Nam. But elsewhere the "little brother" complex is strengthened by the limitations of Canadian culture. Canada has produced no artists or writers of truly international rank. The only Canadian authors who have achieved renown in the U.S. are the late humorist Stephen Leacock and, currently, Prophet Marshall McLuhan. One difficulty is that Canadian artists, once they begin to succeed, tend to leave their country, a phenomenon described by 19th century Poet Charles G. D. Roberts after he himself moved abroad...
McLuhan believes that learning has traditionally been a glum affair, aimed at "serious" students. The most effective weapon for attacking the contemporary environment, he says, is humor. The humor he uses is often outlandish, but this is hardly surprising when one considers that the humorist is a romantic-revolutionary-reactionary who believes that the "science-fiction" technology of the present and future will enable us to recreate a beautiful and protective past...