Word: humors
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Dates: during 1960-1969
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...sound." Adds another: "Once the ice cream man has been around, I can't get my children to eat anything. Two fudgesicles and dinner is out the window." Some people do not mind when the ice cream man cometh so much as how. The four-bar Good Humor tune that daily wafts over Beverly Hills struck such a sour note with Violinist Jascha Heifetz that he had his lawyer write up a complaint. Then, too, the trail of the ice cream man is apt to be a messy one. Observes a Chicago mother of four: "When those trucks pull...
...began to ladle out vanilla at 15? a pailful, the traveling ice cream man has been an American folk hero. To the young, he has become better known than the fire chief, more welcome than the mailman, more respected than the corner cop. Once, when a Larchmont, N.Y., Good Humor man switched routes, 500 neighborhood tots signed a petition for his return...
There is also the danger of accidents. A three-year-old boy, hypnotized by the bell, is apt to make a headlong dash to get in his licks. In spite of the efforts of salesmen to teach caution, in California, Good Humor has been held culpable by the courts for numerous accidents that have cost the company from $10,000 to $100,000 in damages...
...result is that the mobile ice cream companies have fallen on hard times; their share of the entire ice cream market has dropped from 4% to 1% in the past four years. And the future looks equally frosty. In an effort to cut costs, Good Humor, which enjoys by far the largest slice of the mobile ice cream pie, has stopped dispensing napkins with its novelties. And letting droopsicles drip all over party dresses will hardly melt the opposition...
...ever decides to make a recording with audience reaction, this should be his first selection. Not only does Ives impishly turn the tune into a music box ditty, an overembellished chorale, and, of all things, a Russian folk dance, but Biggs plays each variation with all the irreverence and humor that is intended. The composer himself said that playing the pedals in the last variation gave him "almost as much fun as playing baseball." If the audience's reaction is any clue, listening must be almost as much fun as playing the pedals...