Word: humphreyism
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Dates: during 1960-1969
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Anyone who still had doubts about the legendary efficiency of Richard Nixon's campaign organization, reports TIME Correspondent Lansing Lamont, would lose them after glimpsing the operation at the Willard. Compared with the one-floor warren that passes for the Democratic National Committee and Hubert Humphrey's campaign headquarters across town, the Nixon show is a lesson in the power and effectiveness of supreme organization...
Before swinging into the last lap of his campaign, Hubert Humphrey paused to reflect on what had gone wrong, what part his own personality had played in his troubles and how he still hopes to govern the U.S. During an interview with Humphrey in Washington, TIME Correspondent Hays Gorey found him newly self-confident, by turns introspective and expansive, self-pitying and resolutely cheery. Humphrey naturally stressed his role as the underdog, tended to blame outside factors for his difficulties, and spoke with such unwarranted optimism that his words occasionally took on an aura of unreality. Nonetheless, they mirror Humphrey...
...loner. Even after all my years in public life, I don't really feel I understand the press. Sometimes I think if I make myself too available, you fellows will think I'm trying to do a snow job. This surprises you, doesn't it? Well, Humphrey isn't quite the cocky guy everybody thinks. From now on I'm going to hold press conferences and do all sorts of things. What have I got to lose...
...more intriguing questions of the election: Where did Hubert Humphrey's dough go? Last spring it seemed that for once in his political life the Vice President could campaign in affluence. But things did not turn out that way. The Democrats figure that by Election Day they will have spent only about $10 million, less than half as much as the Republicans have budgeted. After Nov. 5, the Democrats expect to face a deficit of perhaps $5 million. This relative penury has deprived Humphrey of the prime air time that Richard Nixon has been able to employ with marked...
...pinch resulted from a combination of factors, some within Humphrey's control and some beyond it. During his first month as an announced candidate, he raised nearly $1,000,000. Most of this money, plus additional cash gleaned later in the spring, was largely devoured-"wasted," say some of his aides-in primary contests where Humphrey was not even officially entered. The aim was to reduce Robert Kennedy's momentum. Among the gambits used was the quiet funneling of money to McCarthy headquarters via labor unions. Humphrey's organization was so sloppy or overconfident during that period...