Word: hunch
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Most advertising is done on a hunch and it is extremely difficult to tell just what is the effect of a given advertisement. It has been found, however, this the same appeal works here and in Europe. Testimonial advertisements for cold creams are more effective when the writer is pretty and has a fairly widely recognized name than when the name is world famous and the face old or haggard...
...market he was elected a director of an investment trust. At his first (and last) meeting the directors were discussing what to do with their stocks. Errett Cord was silent until someone asked him what he thought. He answered: "I think the stuff you own is lousy and a hunch of hooey. Throw it all out." Shocked, the directors ignored his advice, to their everlasting regret. He resigned soon afterward...
...last week, after Sir George Hubert Wilkins and his Arctic exploring submarine Nautilus had for six days ceased communication with anxious radio stations, his pretty wife exclaimed in London: "I have a hunch tonight will bring good news...
Only in the highest, most discreet councils of Peru's Navy was it known that the Army transports and their naval convoy were "just hanging around," perfectly willing to fight but waiting for a hunch...
Gradually the hunch grew that revolting Arequipa was the horse to back. Presently Navy officers had a talk with Col. Sanchez Cerro, told him that only a single regiment in Lima remained loyal to his regime. He resigned, moved from the presidential palace into a hotel, loudly cheered by a handful of friends. "I only wanted to save my country," he explained. "I had no political ambition...