Word: hunched
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Actually, most admen use this sort of motivational psychology the way Roman emperors used auguries or modern politicians use religion: they don't necessarily believe in all that stuff, but they invoke it when it seems useful. Often motivational research merely boils down to an inspired hunch. The elaborate process of commercial making begins in earnest with an agency brainstorming session (see box opposite). Once the slant of a campaign is determined, writers and artists then work up rough drawings of the ads in comic-strip form. Ideally, these "story boards" will have a "hooker opening" or an intriguing scene...
Nixdorfs success stems from his hunch that smaller companies have neither the money nor the need for big computers to handle bookkeeping and inventories. A physics major at the University of Frankfurt 16 years ago, he first peddled his idea by traveling from company to company on a motorbike and offering to build a small computer for only $8,000. He eventually found a customer in a Ruhr Valley utility firm. When Nixdorf and one assistant built an economical working computer for the company, so many orders quickly followed that Nixdorf quit school and opened his own shop. Since that...
...chief reason for limiting the bombing this time was a strong hunch that Hanoi might finally cooperate. The Communists' Tet offensive, despite its savagery and shock effects, cost the North Vietnamese and the Viet Cong heavily. Recently, a 9th Infantry Division brigade captured a revealing critique of the Tet fighting. Issued by Hanoi's Central Office for South Viet Nam, it said: "We failed to seize a number of primary objectives and to destroy mobile and defense units of the enemy. We also failed to motivate the people to stage uprisings. The enemy still resisted and his units...
...Board has been improvising case by case decisions," he explained. "I've got a hunch the CEP will ask them to come to some understanding on a set of standards, perhaps working out the rules with the language departments...
Evaluations made by staff and alumni are used more than the reports of teachers and principals, because the admissions committee knows who its interviewers are, and can take their tastes and idiosyncrasies into account. But secondary school reports may provide the crucial fodder for a hunch, Peterson says, "especially if the writer avoids cliches...