Word: hungerers
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...exactly. It's the name of an advertising campaign designed to get Al Gore to make another movie - but not about what you think. By collecting enough signatures through its website AskAlGore.org, an international NGO called Action Against Hunger hopes to persuade the former Vice President turned climate-change activist to take on the issue of acute malnutrition: a remediable problem, the organization says, that each year kills 5 million children in the developing world. (See pictures of Al Gore...
...Hunger may not have the cinematic ring of An Inconvenient Truth, but its sponsors clearly hope that their appeal to Gore will do for malnutrition what his 2006 documentary did for climate change. "Gore is one of the most famous and media-savvy people on the planet," says Juan Nonzioli, creative director of the Shackleton Group, the advertising firm that designed the campaign for Action Against Hunger. "Just as he has used that power to raise awareness about climate change, we're asking that he use it for our campaign against hunger...
...Gore has yet to respond, according to Action Against Hunger. "We hope that when we launch the U.S. campaign, he'll invite us for a meeting," says Nonzioli. "That would be great." But at his office in Nashville, a spokeswoman for Gore said he was currently busy with stimulus-package discussions. "They want him to put aside climate change and switch to world hunger?" she asked, somewhat incredulously. Informed that the organizers hoped he would add the issue to his list of concerns, she conceded a bit. "It's quirky, but I have to admit it's a good idea...
...That's what Action Against Hunger is banking on. The organization, which has offices in five countries, hopes to garner 100,000 signatures when it presents its petition to Gore this spring. But even if Gore decides to stick to climate change, the NGO says it can still claim success. "We have a strong message - that this is a disease that can be treated, that we can minimize the number of malnutrition deaths. We just needed a campaign that would make people listen," says Carmen Gayo, spokeswoman for Action Against Hunger...
...picture of the eastern region of the Democratic Republic of Congo has grown tragically familiar: a region with great natural wealth, riven by war, racked with hunger and traumatized by a long history of colonial abuse, postcolonial kleptocracy and plunder. In the past 10 years alone, millions have died here, and more die each day as a result of the conflict. Most die not from war wounds but from starvation or disease. A lack of infrastructure means there is little medical care in the cities and none in rural communities, so any infection can be a death sentence. The most...