Word: hunt
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Dates: during 1960-1969
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Writing the Book. Running a tomato empire may seem a somewhat unusual occupation for a man who prides himself on being an intellectual, a patron of the arts and an enemy of orthodoxy in business. But Norton Simon, 56, the boss of Hunt Foods, is all of these. A well-groomed, soft-spoken man who is impatient with chitchat, Simon makes friends more quickly with ideas than with fellow businessmen, relentlessly questions the obvious, and declines to go by the book-he likes to write it himself. With a sort of business existentialism, he lives by what he calls...
...whatever name it is called, Norton Simon's drive is impressive. Though tomatoes still account for nearly 25% of Hunt's sales, Simon has relentlessly expanded the company's horizons over the past decade, raised its sales from $82 million to $400 million. Hunt is now the largest refiner of cottonseed oil in the U.S. (Wesson Oil), the nation's second-biggest matchmaker (Ohio Match), the largest paint manufacturer and distributor in the West (W. P. Fuller), and the' West's second-largest maker of glass containers. It also owns important interests in areas...
...career has its own internal logic. He left the University of California before graduating to set up his own sheet metal business, used his profits to buy a bankrupt orange juice company in Fullerton, Calif. He sold it to an old-line private-label packer called Hunt Brothers, then quickly moved in on Hunt and took over. During the World War II food shortage, he made lasting enemies of many wholesalers and grocery chains by stopping Hunt's longtime private-label canning for them to push products under Hunt's own name. After the war, he decided that...
...Since Hunt had distributed millions of tomato-sauce recipes printed on paper matchbooks, it seemed only natural to Simon to buy up the company that made the matches: Ohio Match. That led him into lumber investments, and at roughly the same time he logically acquired companies that could make his cans and bottles, lithograph his labels and use his tomatoes for catsup. His biggest merger came in 1960 with Wesson Oil & Snowdrift Co., and last year Simon took over W. P. Fuller. While studying rotogravure printing for Ohio Match, Simon got interested in McCall Corp., bought a 36% interest...
Little Simon, creeping away from the others, discovers the corpse and in the book's most terrifying and significant passage he encounters the pig's fly-infested head on the stick. In a delirium he hears it speak. "Fancy thinking the Beast was something you could hunt and kill. I'm the Beast. You knew, didn't you? I'm part of you? Close, close, close! I'm the reason why it's no go? Why things are what they are? Come now," said the Lord of the Flies. "Get back...