Word: huntley
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However the story is handled, its impact is predictable. Together, the Cronkite and Huntley-Brinkley reports are watched by an estimated aggregate of 30 million people, and it is claimed that 70% of that audience is made up of adults. One particularly popular news special, such as Pope Paul's visit to the U.S. last year, can easily focus the attention of 150 million viewers. Even at the dullest point of the Fulbright hearings on Viet Nam, several million people were tuned...
...their hands a commodity of indefinable power and, inevitably, incalculable value, the networks are putting more time, money and ingenuity than ever into their news programs. Both CBS and NBC now allot about one-quarter of their programming to news and public affairs, ABC somewhat less. The Cronkite and Huntley-Brinkley reports, which used to run for only 15 minutes, were increased to a half-hour in 1963; and ABC's Peter Jennings with the News will go to a half-hour this January. Together, the three networks will spend $148 million on news this year-their budgets have...
Bang! Bang! Bang! NBC's Chet Huntley, for one, is worried that too many TV reporters in Viet Nam concentrate far too much on Safer-like shots, the kind of flaming action that ensures an appearance on the air at home. The military thinks that too many correspondents are out there for their "own personal aggrandizement," Huntley told a Variety reporter recently. ABC's Howard K. Smith took the same tack when he returned from a recent visit to Viet Nam. During the Buddhist demonstrations, he said, "television gave the impression that the whole country was rioting, instead...
After that debacle, along came Huntley-Brinkley with their breezier approach to the political conventions of 1956. "I was the old hand," says Cronkite, "but they received the critical attention." To make matters worse, by the 1964 conventions, the network competition was out of hand. Lugging their equipment with them, TV reporters swarmed over the convention floor. Quiet and restrained, Walter Cronkite tended to get lost in the crush. CBS executives became so panicked by the Huntley-Brinkley ratings that they rigged Cronkite with a new headset-one earphone tuned to the podium, the other to the control room. Their...
William H. Pickering, SC.D., director of the Jet Propulsion Laboratory in Pasadena. A television star almost as familiar as Huntley or Brinkley...