Word: hunts
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Dates: during 1980-1989
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Well over three-quarters of the money ads has gone to campaign advertising. Through August, for instance, the candidates purchased air time for more than 15,000 commercials, roughly 11,000 for Helms and 4,000 for Hunt. Those numbers add up to about five and a half days of non-stop vitriol. Since August, Helms and Hunt have stepped up the onslaught...
...Helms' commercials have had their desired effect. The senator has gradually chipped away at Hunt's "moderate" armor, portraying the governor as both a wishy-washy leader and a "closet left-winger." Helms, in speeches and commercials, depicts Hunt as a "Mondale liberal" who frequently associates with blacks, homosexuals, feminists, and atheists...
...message has taken hold and Helms, who began the race, ironically, as the "challenger," has drawn even with Hunt...
...July 1983, Hunt led Helms in statewide public opinion polls by as much as 19 percentage points. Thirteen months later, a September Gallup Poll showed Helms leading Hunt by four points, a 23-point reversal. Today, with less than a week to go before the election, the race is a tossup, with Helms showing a slight, statistically insignificant lead. Even in Wilson, the governor's home county in eastern North Carolina, a local newpaper poll shows Helms leading Hunt, 46 to 42 percent. But the poll's 4.5 percent margin of error makes the race a dead heat...
...Hunt's message has changed as frequently as the polls. The governor has hit hard at Helms, assailing the senator for votes against Social Security, Medicare and Veterans benefits. And recently, Hunt has attempted to portray Helms as the "Prince of Darkness"--the leader of a national right-wing cabal intent on re-writing the U.S. Constitution and replacing the Republican Party...