Word: huppe
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Independents. Outside General Motors, Ford and Chrysler there are only ten U.S. automakers with any appreciable volume. In addition to Packard, they are Studebaker, Fierce-Arrow, Hudson, Nash, Hupp Auburn, Graham-Paige, Reo, Willys-Over-land...
...Compromised out of court was the suit to oust Chairman Archie Moulton Andrews from Hupp Motor Car Corp. (TIME, March 11). At the suggestion of a Federal judge in Detroit the warring factions settled on a board consisting of one-half pro-Andrews directors, one-half anti-Andrews. Named as president was Vern R. Drum, oldtime Chrysler man who has lately been Hupp's production manager. Meantime in Washington in hearings on the New York Stock Exchange's request for permission to de-list Hupp stock, the Securities & Exchange Commission continued to quiz Promoter Andrews on his involved...
Cheerily damning the Stock Exchange, the "opposition" and sundry other enemies, Promoter Andrews was last week negotiating with the Federal Reserve for a $2,000,000 direct-loan-to-industry. Sharing in the first-quarter motor boom (see p. 66), Hupp now has 3,500 unfilled orders on its books but production has been hampered by lack of cash & credit. And it was further hampered last week when the American Federation of Labor called a strike in the Hupp plant...
...nation-wide promotion of its toilet paper, Seminole has been conducting a contest with 30 Hupmobiles as grand prizes. At least one-half of each full-page Seminole advertisement in publications like the American Weekly and Satevepost was given over to blazing publicity for Hupp...
...content with that, however, Mr. Andrews proceeded to turn clerks in grocery stores handling Seminole toilet paper into Hupp salesmen. Each clerk was given a book of blank introductions to local Hupp dealers, asked to fill in the name of any grocery customer interested in either the Seminole contest or a new Hupmobile. If the local dealer later sold a Hupmobile to a grocery customer, the store clerk received $5 from Hupp. If twelve of the store clerk's prospects bought Hupmo-biles, he received a Hupmobile free. With Seminole planning bigger & better contests, Super-Salesman Andrews...