Word: huppe
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...this black period of its 30-year existence Graham-Paige could have taken the easy way of bankruptcy. Instead, it: 1) got a $2,000,000 RFC loan; 2) raised an additional $300,000 from private sources; 3) made a deal with ailing Hupp Motor Car Corp. (1939 production: 1,000 cars...
...Bradley survey showed that of 207,000 Hupmobiles licensed in the U. S., 57 % were still being driven by their original owners, that 78% of Hupmobile owners wanted to "stick to Hupp...
When ingenious Promoter Archie Moulton Andrews was finally thrown out of the Hupp management (TIME, Nov. 4, 1935), he left the company's affairs at a lower ebb than they had ever been since young Robert Hupp sat up all one cold night to assemble his first show model in 1908. From $52,500,000 in 1929, Hupp sales had dropped to $6,118,000 in 1933 and recovered only to $6,868,000 in 1935. Depressed by Hupp's million-dollar losses and by Archie Andrews' merchandising schemes, parts supply companies were refusing to extend credit...
They might never have started again had it not been for an aggressive 42-year old Hupp executive named Thomas Bradley. As director of purchases for the company since 1934, bristle-topped, freckled Mr. Bradley had an inside view of the effect of Andrews' cavalier administration. Having been a vice-president and director of the old Paige-Detroit Motor Car Co. and a director of its successor, Graham Paige, he also knew a great deal about the independent automobile business. In the spring of 1936 Bradley took counsel with Hupp's director of sales and chief engineer, drew...
...During Hupp's long night its engineering staff stayed on at the closed plant, hopefully working out a new model for production if and when. During the last two months about 450 workers, many of them old Hupp men, have been hired to get the plant ready for full production. This week the new Hupmobile comes off the assembly line in two models, a six, selling for under $1,000 and an eight, listed at around $1,200. President Bradey, whose vacationing this summer has been limited to Sundays with his family in their Ontario cottage, figures that...