Word: hurok
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...Give the public the best," says Impresario Sol Hurok, "and you can't miss. If it's promoted right, projected right, the public is here...
Impresario Hurok, 64, should know. He has been in the business of promoting, projecting and presenting ballet, opera, drama, symphonic orchestras and concert artists all over the world for more than 40 years. This season, for example, he presented in the U.S. the Comédie-Française, the Sadlers Wells Ballet, the Santa Cecilia Choir of Rome, Antonio and his Spanish Ballet Company, the Scots Guards Band, the Kabuki Dancers, the Vienna Choir Boys. Last week, hewing to his principle of giving the public the best, he presented his second TV show of the season.* It was easily...
...arts have been paving the way for larger and larger doses. "This is integration of great cultural entertainment that at this point the general public does not like. By integrating it into lighter forms, we think we've been able to create an audience for it ... If Sol Hurok did an evening of unforgettable music, it would be the sort of thing we want . . . We could sit down right now and say, Okay Ernest Hemingway, it's a deal...
...Manhattan last week, the movies were making opera seductively easy to take. In Sol Hurok's Aida (see CINEMA), the young, beautiful Ethiopian slave girl really was young and beautiful (played by Italy's Sophia Loren, with the singing voice dubbed in); and while the Nile flowed realistically, the extras were dazzlingly costumed and the plot was explained in plain English. Hollywood's Carmen Jones, for its part, transformed the Seville siren into a beautiful American Negro factory girl, took the toreador from the bull into the prize ring and turned the words from Spanish-flavored French...
Aida (Sol Hurok; I.F.E.). Italian film makers have released eight filmed operas to U.S. art houses in the past seven years. Some of them translated into fairly acceptable films. Aida, with its vivid Ferraniacolor, its monumental settings of ancient Memphis, its popular and dramatic music, its handsome acting cast and its standout (mostly invisible) singing cast, aims at being the grandest assault yet on U.S. eyes and ears...