Word: hurok
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...Hurok, I'm a total unknown...
Incredible as it seems, at 50, with four decades of performing behind him, Rubinstein had yet to catch on in the U.S. Then he signs with a "fat and important-looking middle-aged gentleman" named Sol Hurok, and soon America too is at his feet. When World War II drives him from his Paris home, he settles for a few years in Hollywood. There he earns huge fees for dubbing the sound track of films like Song of Love, buys a Cadillac and plunges into the party circuit with such elegant cronies as Charlie Chaplin, Thomas Mann and Marlene Dietrich...
Barber wants the network anchor man's words made simpler, the brief snippets of news filled out with more background. Well, may be. As Sol Hurok used to say, if people don't want to come, nothing will stop them. Mark R. Levy, a New York sociologist, made a two-year study of why people watch the news and concluded that "being informed is only a secondary motive for most viewers. Most people watch TV news to be amused and diverted, or to make sure that their homes and families are safe and secure...
...Metropolitan Opera, headed for a staggering $10 million operating loss next season, has yet another huge financial problem on its hands. Deprived of the Hurok guarantee (worth $70,000 a week), it must now find other tenants. Talks are under way with several companies (notably Britain's Royal Ballet) in an effort to solve the problem and avert deeper financial trouble...
...Hurok's reputation was based on a memorable blend of taste and guts, but his legacy also included a share of confusion. Had he named a successor, it might have been different. Harold Shaw, the new man at Hurok Concerts, is regarded as a sound businessman. His abilities as a starmaker in the Hurok tradition are less well known. Despite the recent depletion of its talent roster, Hurok Concerts still handles a respectable array of artists, including Van Cliburn, Sviatoslav Richter, Henryk Szeryng, Nathan Milstein, Janet Baker, Nicolai Gedda and Artur Rubinstein. One of the joys...