Word: husqvarna
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...long love of the craft has led her to her latest venture, a partnership between Martha Stewart Living Omnimedia and the sewing machine company SVP Worldwide, which Stewart announced on April 3 in New York City. Stewart will endorse SVP's Singer, Husqvarna Viking and Pfaff lines of sewing machines--the first time she has endorsed a product without the Martha brand. Why is she flogging another company's goods? "I learned to sew on a Singer machine," she says, adding that she still has a 1901 Singer in working condition. And this was a rare moment when Stewart didn...
...opens the car door to have a better look at the Swedish-made Husqvarna chain saw that I have wrapped in blue plastic in the back seat. “Have I broken the law?” I wonder. But the guard nods and waves me away. “Allez-y, allez-y, petite Americaine,” she orders, smiling at the irony of a little blonde carrying a 15-pound chain saw across the Vermont border into Canada. She knows that both I and my chain saw are harmless—that we pose no threat...
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