Word: hustlers
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Dates: during 1970-1979
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Larry Flynt on Hustler...
Richard Neville writes in the New York Times that not the moral but the social implications of Hustler are troubling the media establishment...
...journey from Ulysses to Hustler involves more than a move from literature to smut, from words to images. It involves the transition from the preoccupation of an educated minority to the everyday fantasies of the blue-collar majority. Hustler was launched by a man without any formal education...Now it is the "servants"--the busboys, the farmers, truck drivers and men on the assembly line--who are on the receiving end of censorship, whose erotic tastes are repulsive to a bewildered literary establishment...
...mention, pierced in places too delicate to mention, and I would go on, but I have my roommates to consider. When Nora Ephron withdrew her name from a newspaper advertisement protesting Larry Flynt's conviction, I do not think she was especially offended by the "blue collar" sensibilities of Hustler. I do not think sophisticated French pronography would have been any more palatable to her. Empress Katharine and her pedigreed white horse is not much different from Dancing Toni and her Prancing Pony...
...blue-collar angle to Hustler does, however, yield some interesting results. It is the only porn magazine which does not equate sex with money. Unlike Playboy, Penthouse, Oui and Gallery (the other four in the big five) the pictorials are not filled with feather-bedecked women waiting in expensively decorated apartments for well-dressed, well-tanned young men. Hustler accepts no liquor or cigarette advertising, the mainstays of men's magazines. Whether this is done for moral reasons or as a neat stratagem for future court cases is impossible to say, but the absence of Winston and Salem men fits...