Word: hut
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While the city councils of Boston and Cambridge voted last spring to impose smoking bans at local bars and restaurants, the CCSR cast its vote in favor of a similar smoking ban at the restaurant chains of Yum! Brands, which include KFC, Pizza Hut and Taco Bell...
...reeds. One of the few ornaments inside his cramped quarters is a portrait of antidisease crusader Chairman Mao. Outside, the ground is littered with the shells of snails whose worms infect workers in warmer weather. Song's drinking and washing water, drawn from a brackish pit by his hut, also teems with Schistosoma worms in the summer. Naturally, Song has been diagnosed with snail fever. He doesn't feel the symptoms yet, but he knows they will come?as they have for nearly everyone he knows...
...fried-chicken chain has gone on to become the most recognized global brand among urban consumers in China, according to an ACNielsen survey in 1999. KFC says more than 2 million Chinese eat at its stores every day, and KFC's parent, Yum! Brands, which also owns Pizza Hut and Taco Bell fast-food restaurants, isn't stopping there. After flooding the country's largest urban areas with KFC outlets, the U.S. company is now on an expansion tear in the hinterlands, trying to reach smaller cities like Qiandaohu (pop. 45,000). "We open over 250 KFC restaurants a year...
...secret of Yum's strategy, though, is not just what dishes it sells but its understanding of China's increasingly affluent consumers. Last year KFC opened the country's first drive-through restaurant in Beijing, astutely recognizing the opportunity presented by the mainland's increasing car culture. Pizza Hut now offers a delivery service to capitalize on an emerging generation of Chinese yuppies who want to watch a DVD or play a video game while eating supper on the couch. And Yum does a good job attracting children?potential customers for life?to its stores. To win their affection...
...Maybe it doesn't take a genius to sell chicken in China, but steak chalupas and chili cheese burritos? Yum's latest effort is a Chinese iteration of Taco Bell in Shanghai, where the company is trying to repeat its KFC and Pizza Hut success with Mexican fare. Little of the Taco Bell formula has been imported from the U.S. The Shanghai outlet, which opened last May, is called Taco Bell Grande. It's a fancier, sit-down restaurant, a concept that is gaining traction in China with the popularity of T.G.I. Friday's, the Hard Rock Cafe and Tony...