Word: hut
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...lessons themselves, however, have turned into advertising vehicles. Pizza Hut, for example, found a clever way to bring its redesigned logo to students' attention this year. The company bought rights to paint the logo on the side of a Russian rocket that was delivering parts to the International Space Station. CEO Mike Rawlings said they were looking for a "mythic symbol" to represent the chain's recent growth. Pizza Hut is well-known in education circles for its reading incentive program, Book It!, which rewards students with pizza for meeting their reading goals. The theme for the coming year...
...that the cows would eat up my house," Alberta Bryant jokes, recalling her nervousness about having her home constructed from stuccoed-over livestock fodder. Yet six years later, the building is still sturdy. The translucent overhang filtering light onto the porch's yellow columns and the cavernous green Quonset-hut-shaped rooms jutting from the back make the house a cool place to relax during a lazy afternoon...
Against the advice of more experienced colleagues who said Asians wouldn't eat bread or cheese, Heinecke opened the first Pizza Hut in Asia in 1980 in the beach resort of Pattaya, southeast of Bangkok. "It was a daring move," says Kitti Naktisuwan, an analyst with ABN AMRO Asia Securities. It was also the right move at the right time. Thais flocked to sample such customized wares as tom yum (spicy soup) pizza, and Heinecke, who became a Thai citizen in 1991, now has 116 stores taking about 95% of the country's $50 million-a-year pizza market...
...franchises were popping up all across America during the late '70s, he came to believe that if Thais were exposed to pizza, they would like it. "I operate on the belief that, fundamentally, we're all more similar than dissimilar," he says. He built on his success with Pizza Hut by landing franchises for Mister Donut, Swensen's, Sizzler, Dairy Queen and Burger King. Then he added seven hotels to his empire, including Bangkok's Marriott Royal Garden Riverside. He also distributes Esprit clothing and Red Earth cosmetics and other consumer products. When the Thai economy collapsed in 1998, Heinecke...
...that the cows would eat up my house," Alberta Bryant jokes, recalling her nervousness about having her home constructed from stuccoed-over livestock fodder. Yet six years later, the building is still sturdy. The translucent overhang filtering light onto the porch's yellow columns and the cavernous green Quonset-hut-shaped rooms jutting from the back make the house a cool place to relax during a lazy afternoon...