Word: hutchings
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Since profits started tumbling four years ago, Playboy Enterprises Inc. has been through more shufflings than a Playboy magazine in a barbershop. Employees at Chicago headquarters are now smarting from still another round of corporate hutch cleaning: the abrupt firing of 70 administrative and editorial workers, including five of the 30 vice presidents. President Derick Daniels circulated a written assurance that "no further planned mass reductions" would occur; understandably, that did not solace the survivors. He called the purge part of a "broad program to reduce administrative overhead and reallocate resources." Added Founder-Chairman Hugh Hefner, 51: "What...
Otherwise the new season will be much like the last, with only a few variations. Violence will be toned down, in response to strong pressure from Congress and the nation's parents. At ABC, even a blood-and-guts show like Starsky and Hutch will supposedly have lighter plots and concentrate on the relationship between the two stars. Comedy will also be in, as will family shows like Family or Eight Is Enough, two of Silverman's favorites...
...that tennis captain Todd Lundy could double for Hutch...
...business style than Charlie's Angels, which now sells ad spots for $100,000 a minute. The idea for the show germinated a couple of years ago in the offices of Aaron Spelling and Leonard Goldberg, producers who specialize in action-adventure shows (The Rookies, S.W.A.T., Starsky and Hutch) for ABC. "Our motivation," says Goldberg, "was the fact that action-adventure shows were dominated by inner-city realism starring such gruff types as Colombo and Baretta. We just thought, 'Why not inject some really stunning beauty into the genre and see what happens...
According to a Nielsen rating, Reagan drew 17% of the national audience that had its sets on that night, running well behind The Blue Knight on CBS (33%) and ABC's Starsky and Hutch (43%). Even so, 13 million people saw some or all of a blistering attack on a Republican Administration by a leading Republican. Responding to an appeal for funds, viewers began sending in pledges that Reagan's men predicted would total "substantially" more than the $110,000 cost of the entire venture...