Word: hutchinsism
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For advertisers, who have already signed up to buy 600 pages this year, the magazine provides a relatively affluent readership. TV-CABLE WEEK is competing for advertisers and indirectly for readers with the nation's largest weekly, TV Guide (circ. 17 million). TV Guide publishes 107 regional editions; in...
To Walt Disney Productions, whose earnings have slowed of late, the new park will be a money machine. The company has not put one penny into the Japanese project, yet for the next 45 years it will receive 10% of the receipts for admission tickets and rides plus 5% of...
lacocca, the son of Italian immigrants, is fighting for his corporation's life, and growing numbers of viewers seem to be buying his act. Says Abe Gurewitz, 54, a Brooklyn cab driver: "I saw him on TV and I like the guy. He's turning around a company that was...
Has the bottom been reached? The answer from auto executives is a cautious maybe. According to a report in the Wall Street Journal, GM forecasters are predicting an increase in U.S. car sales of about 15%, but they are more optimistic than their counterparts at Ford or Chrysler. Officials there...
Moreover, Las Vegas depends on overnight guests for the bulk of its business, while day trippers predominate in Atlantic City, and in such numbers that during 1981 the city pulled ahead of Florida's Walt Disney World to become the most popular single travel resort in the U.S. Says...