Word: huts
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...Chew, Thais eat pizza an average of once every 50 days. "If they come in once a month or every five weeks, then we have 50% growth,'' he says . That might be a Pollyannaish projection for Thailand where pizza isn't a bargain meal. A large Super Supreme, Pizza Hut's best seller, goes for about $6.25. A bowl of noodles at a street stall costs about 70. "I can get 10 Thai meals for the price of one pizza,'' says Fon Janyasathien, a school counselor...
...that upmarket image is what Heinecke is betting on. He has priced his pizzas higher than his rival's and is offering 30 varieties with a choice of three different crusts for a total of 90 combinations to Pizza Hut's 11. "If Thais see a better pizza, they will pay more for it,'' he says. As he leads his mounted pizza warriors through Bangkok's hot, steamy night, he seems more than a mere pizza man. He is indeed a warrior with a mission: build a better pizza and they will come, he assures his troops. And throw...
...makes the best pizza in Thailand? To gauge who may be the victor in the Pizza Hut vs. Pizza Company war, TIME picked seven pizza-loving Thais for an admittedly unscientific taste test. The panelists sampled Hawaiian pizzas from the Pizza Company, Pizza Hut and Narai Pizza, the third-largest chain with 22 outlets. They also tucked into Pizza Hut's Super Supreme and the Pizza Company's Super Deluxe. Here are their ratings, rants and raves...
...Rungarun Praiwet, 27, housekeeper 1.Narai???2.The Pizza Company???3.Pizza Hut "Pizza Hut's pies had a sour taste...
...Nguitrakool, 22, reporter 1.Narai???2.Pizza Hut???3.The Pizza Company "The Pizza Company has no flavor...